Bringing Cricket Farming Into the Future | AT&T Fiber

♫ rock music ♫ (CRICKETS CHIRPING) Armstrong’s Cricket Farm was started in 1947. We’re the first cricket farm in the United States. My great-grandfather was an avid fisherman. There’s this species of cricket that we raise, he found to be a better species of cricket for fishing. Our major customers in the past have been large retail pet stores. We also sell to the small retail pet stores and directly to the consumers. More recently, we’ve been selling frozen crickets to be processed into a powder for human consumption. (CRICKET CHIRP) Whenever my great-grandfather started, it was all word of mouth. From there, it’s moved forward. It was telephones in the ’70s and ’80s. In the ’90s, with the advent of the internet, it’s just moved forward. The way Fiber has helped our business is, one, financially. It’s helped us save money. And the other way is, with other providers or other platforms that we’ve used, it’s not as reliable as Fiber. By AT&T coming into a smaller market, it helps us compete with the larger markets and helps to level the playing field. ♫ rock music ♫ (CRICKETS CHIRPING) (CRICKETS CHIRPING)

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